The strategy for the report this year was about the company’s new international perspective. Not only new territories, but also a new management group structure and a new brand in Taco Bell to add to the collection of KFC, Starbucks, Pizza Hut and Carl's Jr.
The challenge was to take a complex set of messages and convey them in a simple, clean and confident manner. We chose a vibrant and contemporary illustration style to bring a fresh and single-minded approach to the strategy’s key messages.